5 Best Dog Whitening Shampoos (2024)

There’s something about a dog with a bright white coat that stands out amongst the rest. The one downside to having a dog with white fur is that it can quickly get dirty and start to look dingy rather than pearly white. 

Luckily, dozens of great dog brands have created shampoos for dogs that take that dull white coat and turn it back to a shiny white. If your dog’s white coat looks more like mop water than snow, investing in a high-quality dog whitening shampoo is something you’ll want to consider. 

dog whitening shampoo
5 Best Dog Whitening Shampoos

Why You Might Use Whitening Shampoo on Your Dog?

You might choose to use a whitening shampoo on your dog for several reasons. Maybe they rolled around in the dirt outside, and a regular dog shampoo just isn’t doing the trick to get the stains out of their fur

shampoo bottle
Getting shampoo in an orange bottle.

Or, maybe their fur looks dingier than usual, and you don’t want to have a dirty-looking dog. The best part is that you can use these shampoos instead of traditional dog shampoo to maintain their beautiful white coat

Is It Safe To Whiten Your Dog’s Coat?

Before you freak out thinking that whitening shampoos are harmful to your dog, hear us out. There are specially formulated dog shampoos that help to whiten your dog’s coat without bleach. 

Overall, it’s safe to whiten your dog’s coat with these types of products. You’ll want to double-check the product ingredients to ensure your dog doesn’t have an allergy and follow the instructions properly. If you do this, it’s perfectly safe to use dog whitening shampoos. 

The Best Whitening Shampoos For Dogs

Not all whitening shampoos for dogs are created equal. If you’re searching the internet for the best options but are coming up empty, we’ve got you covered. We did research and found five of the best dog whitening shampoos you can use on your furry friend. 

1. Vet Recommended Extreme Whitening Shampoo

If you’re looking for a great all-natural whitening shampoo for your dog, Vet Recommended Extreme Whitening Shampoo is one of the best options. The formula has no harsh soaps or detergents, making it safe for your furry friend. 

The formula is made primarily with coconut but also includes other natural ingredients to provide a beautiful shine while softening and brightening their coat. The fragrance is minimal, but it does an excellent job of cleaning and whitening your dog’s coat. 

This Vet Recommended product is paraben-free, alcohol-free, and peroxide-free. You can use it on your dog without stripping the natural oils from their skin. It won’t affect your dog’s topical flea and tick treatment. 

Something we aren’t particularly a fan of is the price. The price isn’t too terrible, but it is higher. You can use a small amount, which goes a long way when you’re not bathing your dog that often. 


  • It has no harsh cleaning agents.
  • It has a subtle scent. 
  • You can use it with topical flea and tick medications. 


  • It’s a little on the pricier side. 
Samoyed takes a bath
Samoyed is ready to take a bath.

2. Wahl Whitening Shampoo

Wahl is one of the top dog grooming brands, and if you’re interested in a whitening shampoo that will get your dog’s coat pearly white again, then you’ll love their whitening shampoo. This whitening shampoo’s formula is at a much higher concentration than others, which is great because a little bit goes a long way. 

Wahl Whitening Shampoo White Pear scent for Pets – Whitening & Animal Odor Control with Silky Smooth Results for Grooming Dirty Dogs – 24 oz - Model 820001A
  • Made in the USA - Our White Pear Brightening pet shampoo is pH balanced, alcohol free, paraben free, PEG-80 free and is highly recommended for brightening dirty animal coats while remaining pet and...
  • Less is More - Wahl has a higher concentration of our coconut derived sodding agent, which means you don’t have to use as much as other dog shampoos. A little bit of shampoo goes a long way and...
  • Brightening Formula – This white pear scented pet shampoo is great for cleaning and whitening dirty and dull fur from short to long coats. The thick lather rinses off clean, brightens whites, and...
  • Allergy Friendly - Our dog icon, Rocket, was designed in the image of our family dog Cooper – a golden doodle, who has severe allergies. This is the only shampoo we have found safe and effective. He...
  • The Brand Used by Professionals - Wahl has been serving professional vets and groomers for over 50 years. clean, condition fur & hair for a smooth, soft coat. We are a company of animal lovers that...
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08/02/2023 09:33 am GMT

You’ll get more shampoo for your money when a little bit goes a long way. We love this whitening shampoo because it’s free of PED-80, a known skin allergen. Thanks to the gentle brightening ingredients, you should be able to use this shampoo on your dog without irritating its skin. 

You’ll notice a pearl scent with this shampoo which is an excellent change of pace compared to other whitening shampoos that boast a coconut oil scent

The one thing to note about this shampoo is that the fragrance can be overpowering and irritating to dogs with sensitive or dry skin

Wahl’s whitening shampoo is best used on dogs with a thin or straight coat since it lacks a detangling agent. Using it on your curly or thick coat dogs might be more of a headache. The formula is alcohol-free, removes tough stains easily, and will leave your dog with a great white coat in no time. 


  • A high-concentration formula. 
  • Alcohol-free.
  • It removes stains fast. 


  • It’s not ideal for dogs with a thick or curly coat.
Husky puppy bath time
Siberian Husky puppy having a bath with a foamy shampoo!

3. TropiClean Grooming Shampoo

TropiClean Grooming Shampoo is a great all-natural whitening shampoo. The main ingredients in the shampoo are coconut and awapuhi, similar to ginger. These ingredients work together to clean the coat, brighten the natural color, and remove dirt and stains.

TropiClean Awapuhi & Coconut Whitening Shampoo for Pets, 20oz - Made in USA - Whitens and Brightens All Coats
  • WHITENING & BRIGHTENING – TropiClean's whitening shampoo for dogs whitens and brightens white coats, enhances all colors and removes stains.
  • ELIMINATES DOG SMELL – Our shampoo for white dogs creates a lush lather with a refreshing and long last scent to reduce pet odor.
  • PET PARENT APPROVED – This moisturizing blueberry and oatmeal dog shampoo is derived from natural ingredients for a silky soft coat.
  • PET PARENT APPROVED – A gentle shampoo for white hair dogs that's paraben, dye, soap and cruelty free and suitable for use on dogs and cats twelve weeks or older.
  • TROPICLEAN – For a tropical experience, pair this with our tear stain remover wash and deodorizer for superior vibrancy.
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07/25/2023 10:49 am GMT

Besides the two key ingredients, the solution is paraben-free, alcohol-free, and pH balanced to keep your dog healthy and clean. The scent is subtle, and your dog will start smelling fresher instantly. 

We love that while this is considered a whitening shampoo, it’s effective at cleansing all dog coats, regardless of color. It’s also proven to work with all types of dog coats, whether they’re thin or thick. Working on all dog coats means you can use the shampoo on all your dogs without purchasing several different shampoos.

A huge benefit of using this shampoo is that you can use it without worrying about whether it will cause your dog’s flea and tick treatment to stop working. The one issue we have with the shampoo is the bottle. It has a squeeze top that’s supposed to make things easier for you, but it doesn’t work well, so you must spend more time unscrewing and screwing the lid on.


  • You can use it on all colors of dogs. 
  • The scent is subtle.
  • It has all-natural ingredients. 


  • The squeeze lid could be easier to use. 
bathing a Dogo Argentino
The owner bathes a Dogo Argentino in a bath tub.

4. BioGroom Super White Coat Brightening Shampoo

Next up, we have BioGroom Super White Coat Brightening Shampoo. A huge draw to this brand of shampoo is that many professional groomers and breeders recommend this shampoo. The formula contains only all-natural ingredients and is pH balanced to keep your dog happy and safe throughout the cleaning process. 

BioGroom Super White Coat Brightener Shampoo, 12 oz
  • Whitens without bleaching
  • Controls matting, tangling, and fly-away hair
  • Leaves hair smooth, manageable, shiny and fresh
  • Ph balanced and environmentally safe
  • Recommended by top breeders and groomers
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A benefit of using this shampoo is that even if your dog doesn’t have an entirely white coat or features other lighter colors, it can still brighten their fur. We love the conditioning agents in the formula that helps detangle and smooth out any thick, matted, and curly hair without hurting. 

One thing we noticed about this whitening shampoo compared to the other is that while it does clean and brightens, this one doesn’t clean nearly as well. You’ll still see a much brighter coat, but you might want to use another shampoo to cleanse your pup thoroughly.

There’s a pleasant floral scent that shouldn’t cause any irritation for you or your dog. You can use this alongside flea and tick medication without the stress of the product preventing that medication from working. 

Another thing to think about when using this shampoo is that you can dilute it if you want. You can cut it with as much as eight parts water, and it will still be effective. 


  • It brightens and detangles fur. 
  • It’s environmentally-friendly. 
  • Groomers recommend the product. 


  • It doesn’t clean your dog as well as other brands do. 
dog bath
A dog getting a bath.

5. Chris Christensen White on White Shampoo

If you want one of the best dog whitening shampoos, Chris Christensen’s White on White Shampoo is an ideal premium brand. They created it to combat yellow and dingy shades of white fur. 

You can safely use this formula on all dog coats, and you’ll see a glossy sheen on their fur once you get them out of the bath. It’s a gentle formula with no harsh chemicals or harmful cleaning agents. 

Chris Christensen’s formula is ideal for dogs without a thick or curly coat since it doesn’t have a conditioning agent. You can use it on your dogs’ thick and curly coats, but you will need to use a conditioner and be sure to brush them thoroughly afterward. 

Something to note about this shampoo is that it doesn’t do well with super dark stains. The bright purple shampoo has the perfect tint to combat yellow, but if you use too much or leave it on too long, you might see some purple appear on your dog’s fur. Also, if you consider a purple shampoo for your dog, take note that it has to be a formula specifically for dogs.


  • It combats yellow discoloration. 
  • It’s perfect for straight and thin coats.
  • It leaves a glossy appearance. 


  • It can leave a purple hue on your dog. 
Bichon Maltese face and head wash
Bichon Maltese face and head wash during bath time!

Final Thoughts 

If your dog’s beautiful white coat is looking less vibrant than usual, a whitening shampoo is a great tool you can use to get it back to looking new. When searching for a whitening shampoo, you’ll want to choose natural and non-toxic ingredients. 

Next time you want to whiten your dog’s white coat, you can’t go wrong with any of these five best dog whitening shampoos.